Mobile App Critique
TikTok is a social media application that allows users to create and share videos instantly. TikTok is continually updated with a wide range of content, which includes live feeds, sound effects, music videos, photos, commerce, and a variety of other types of information. Additionally, TikTok provides users with the option to select content for their curated user feeds. This content is selected by artificial intelligence based on previous likes, shares, comments, and other standards.
- Useability:
- The "Hooked model" is implemented in the TikTok platform. "The Hook Model is a technique that SMCs utilize to encourage consumers' regular and recurring engagement with the products and services they provide. Establishing patterns of behavior in customers that encourage them to make repeated purchases of the product is the primary focus. According to Eyal (2019). In contrast to a number of its close competitors, such as Facebook and Instagram, the app does not have a homepage, which means that a significant portion of the material can be read by viewing each slide independently. At all times, the information regarding the post can be accessible in the same location. It is possible for there to be more postings in a shorter amount of time due to the convenience of navigation provided by the fact that there is no need to scroll through posts.
- Design:
- Through its user experience design, TikTok is made to be easy to use and access. Through the use of algorithms, the TikTok app is able to display content that users have already viewed and make recommendations for content that they may be interested in viewing in the future based on their tastes. If a video has a higher ranking and a greater number of likes, it will typically show in the feed of a user. Friends and family members can connect with TikTok's users, unfollow them, or reunite with them through the "people you may know" section of the app. This feature allows them access to the user's private information, which may include photographs, contacts, and other similar content.
- Functionality
- Users consider the functionality of TikTok to be contemporary. Videos of individuals partaking in activities such as dancing, lip-syncing, or performing sketches can be posted. The length of videos used to be only fifteen seconds, but with the release of new upgrades, they may now be as long as ten minutes. TikTok members have the ability to construct their very own individualized shops, where they can provide discounts on their products to other users. In addition, users have the ability to go live with their audience or with anyone else who has the live in their "For You" feed by utilizing the live video feature of the platform. Despite the fact that the live feature is only available for three hours, TikTok lives are gradually becoming the most popular option among gamers and social media influencers.
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- Recommendations
- Clutter on the screen: Although information on Tik Tok may be located with relative ease, the interface appears to be unorganized. When I want to see my feed updated, there are times when I try to touch a specific button on Tik Tok, but I mistakenly hit a different button. For example, I might swipe too far or hit the store button. This happens every time I want to see my feed updated.
- Notifications: When you upload a video to TikTok, the account that uploaded the video will receive a notification if the video is liked, commented on, or reposted by another user. An example of this would be that you will be notified whenever someone likes a TikTok video that has already gotten more than 1.5 million likes. It is possible that the fact that comments on videos are also notified can be something that is incredibly bothersome.
- Separate Folders: If users were given the chance to organize their favored content into their own folders, it would be much simpler for them to locate the movies they are looking for. The necessity for them to scroll through a list that appears to go on forever and contains every video that they have ever loved would be eliminated as a result of this.
Eyal, N. (2014, November 4). Hooked (pg. 36). Penguin. http://books.google.ie/books?id=dsz5AwAAQBAJ&printsec=frontcover&dq=HOOKED:+HOW+TO+BUILD+HABIT-FORMING+PRODUCTS&hl=&cd=1&source=gbs_api
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