Mobile App Critique

TikTok is a social media application that allows users to create and share videos instantly. TikTok is continually updated with a wide range of content, which includes live feeds, sound effects, music videos, photos, commerce, and a variety of other types of information. Additionally, TikTok provides users with the option to select content for their curated user feeds. This content is selected by artificial intelligence based on previous likes, shares, comments, and other standards. Useability : The "Hooked model" is implemented in the TikTok platform. "The Hook Model is a technique that SMCs utilize to encourage consumers' regular and recurring engagement with the products and services they provide. Establishing patterns of behavior in customers that encourage them to make repeated purchases of the product is the primary focus. According to Eyal (2019). In contrast to a number of its close competitors, such as Facebook and Instagram, the app does not have a homepag...